WHAT REDSEA DOES
Deliver your key commercial insights on a regular basis and re-frame the way your customers view their business. By using a series of videos, you can introduce relevant discussions over time. This content will help mobilize your customers, and help them build consensus to choose your solutions. This is the path to higher quality deals from sales.
We can project manage and create video marketing strategies that scale across all of your trade shows and events, with video content that is proven to drive higher qualified leads to your sales channels and keep the industry analysts buzzing.
It's not what you say but how you say it. We can make sure that you have a consistent look and feel to all of your important internal communications. Good internal messaging makes a positive impact on employee morale and helps boost efficiency.
We create product and service videos that speak to your customers & the consensus buying environment that exists in B2B sales. We strive to make video content that completes the sales cycle and drives repeat business.
Full day and half-day workshops on content creation that are designed specifically for marketers. Learn simple video techniques using the latest tools and techniques. These classroom style workshops focus on how to maintain message consistency and corporate tone of voice with all of your user-generated video content.
Our expertise extends beyond video capture. If your company doesn't have formal video content guidelines in place, you are wasting up to 50% of your video marketing budget on video that is ineffective and off message. We can provide video content consulting to organize and streamline your video content delivery processes.
ARE WE ON THE SAME PAGE?
You can tell a lot about how people think by finding out what books they read and recommend to others. Here are a few titles that have helped us shape our pitch and facilitate how we implement our video marketing strategies. If you have read the same books as us recently, there is a good chance we would work together in a more agile and focused way.
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
by Brent Adamson, Matthew Dixon, Pat Spenner, & Nick Toman
One of the most influential books on B2B Marketing in the last decade, The Challenger Sales & Marketing approach is backed by exhaustive research done by the Corporate Executive Board (CEB). The essential premise is that the buying landscape in large enterprise purchases has changed dramatically to consensus buying, where an average of 5.4 people are involved in a large, complex B2B sale. Couple that with customers that are empowered by technology to do most of their own research before speaking to a supplier, and you have a scenario where the customer is 57% through their decision making process before they even contact a supplier (you)! In addition, because of the varied stakeholders in a large purchase decision, the most common topic of discussion this late in the game is price, confusion, or the easiest route - no decision at all!
This is a must read. We are firm believers in the Challenger methods, and we employ these tactics in all of our video marketing projects.
Marketing must work together with Sales in order for Challenger to work. B2C tactics will NOT work in B2B complex sales environments. Take the time to understand why over 2300 companies worldwide trust Challenger
The Challenger Sale: Taking Control of the Customer Conversation
by Matthew Dixon & Brent Adamson
This book can be considered SPIN Selling 3.0, with an enormous amount of proof to back up the books premise: The most successful sales people in a complex B2B sales environment are the ones who challenge their customers and bring them new insights on how to save and/or make money. It is my belief that marketing MUST understand what types of salespeople they have and what a good rep looks like. Coordinated and trained properly, complex platform solution selling can and should involve a Challenger rep with a team of experts and marketing personnel working in real time together to complete the deal. This book is a strong validation of what I bring to the table in terms of deliverable: A video marketing platform that delivers insights into the business, and not just focused on product and service advertising. My strategies for video marketing are largely based on the ideas in this book!
You need very smart sales reps, an even smarter marketing team, and you need them to work together in real time to bring business insights to your customers.
The Future of Marketing
by Nick Johnson
Nick runs a marketing research company. He collects and translates data into insight. This book is chock full of insight about the fundamental shifts the marketing department in large organizations has undergone. I absolutely love that Nick leaves you with a "full disclosure" bibliography at the end of each chapter. If you were to follow the links to these rabbit holes, you would undoubtedly venture far beyond the pages of the book, which is clearly what Nick Johnson has already done. The best part of the book is towards the end, when he points out a laundry list of tactics that should be examined in order to serve the modern company. They do not have to be done in order, nor do they all need to be achieved to generate success, which is a more hopeful vision for transformation. The last chapter deals with Nick's blueprint of the near-future marketing organization, where he adds new roles like Data Translator and Marketing IT Specialist to the org chart. If anything, this book validates everything I have pitched recently as necessary tactics - to be more customer-driven, outside-in, and relevant in your companies communication and content strategies.
Buy this book! Nick has won me over with his brilliant acronym A.R.T. - Authenticity, Relevance, and Transparency - A great mantra to follow!
There is no going back to Marketing-as-Usual. Behold the "smart creatives" who run the marketing departments of the future - FYI: These guys Are Good.
B2B sales strategies are vastly different than B2C models. B2B companies with large, complex solutions, have sales cycles that can take months or longer to close. Add to that a lack of in-house film & photography personnel, and creating compelling video marketing yourself becomes impractical and unrealistic. Large firms must partner with creative agencies that not only provide high quality creative services, but also understand the sales and marketing challenges that B2B enterprises face.
At Red Sea Visual Productions, we seek out organizations that understand the power of story and the moving image. We can help with the execution of your business goals. We are dedicated to helping B2B companies exclusively, and have a proven track record.
- Matt Moses
WITH OUR TECHNICAL & BUSINESS EXPERIENCE IN A VARIETY OF INDUSTRIES, REDSEA MAKES AN IMPACT WORTH WATCHING!
WHAT ARE YOU WAITING FOR?
2016 | DESIGN BY MATT MOSES